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Have you thought about visiting Denmark’’s Most Beautiful Pigsty at this year’’s Skanderborg Festival?

We have a joint task and a shared responsi- bility

-Kjeld Johannesen | CEO

We have a joint task and a shared responsibility. And we can only see the task through if we believe in it. Reducing Danish Crown’s payroll costs by 20 per cent per kilogramme represents a huge challenge. But we have come a quarter of the way, and I feel confident we can achieve our goal with the rest. You have to think what the alternative is.

04.09.09

Classics for modern consumers

It looks and tastes like food which your grandmother made from scratch. However, the needs of modern consumers are also considered when 100% Danish launches a brand new product in week 36 – ‘Syltepakken’ – which contains all the ingredients for a delicious ‘sylte’ or brawn.

Our analyses show that modern consumers only have a limited time to spend in the kitchen. So now we are ensuring that you can make your own brawn in just 15 minutes plus the time it takes for it to boil and cool down. It couldn’t be easier, says Torben Pedersen, Danish Crown’s Sales Manager.

Danish Crown is launching another two products in the 100% Danish range – two different types of meat loaf. - We can see that many traditional dishes are making a comeback, and these two dishes tie in well with this trend, says Torben Pedersen.

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