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We have a joint task and a shared responsi- bility

-Kjeld Johannesen | CEO

We have a joint task and a shared responsibility. And we can only see the task through if we believe in it. Reducing Danish Crown’s payroll costs by 20 per cent per kilogramme represents a huge challenge. But we have come a quarter of the way, and I feel confident we can achieve our goal with the rest. You have to think what the alternative is.

08.07.09

Festival-goers love blue tins

Sales of Faaborg liver pâté exploded in Roskilde when hungry festival-goers invaded the city.

If you compare figures with week 22, sales of Faaborg liverpâté in one of the three Fakta supermarkets in Roskildehave exploded from eight tins to 1,574, and sales have also risen appreciably in the other shops, says Tulip Food Company’s Sales Manager John Riber Nielsen with a smile.

However, it is far from just festivals and camping holidays that explain the popularity of the pâté which comes in distinctive blue tins. Recently, head of security at Copenhagen Airport, Johnnie Müller, revealed to the Newspaq news agency that tinned liver pâté is confiscated daily from Danes wanting to take it with them on holiday.

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