Have you thought about visiting Denmark’’s Most Beautiful Pigsty at this year’’s Skanderborg Festival?

We have a joint task and a shared responsi- bility

-Kjeld Johannesen | CEO

We have a joint task and a shared responsibility. And we can only see the task through if we believe in it. Reducing Danish Crown’s payroll costs by 20 per cent per kilogramme represents a huge challenge. But we have come a quarter of the way, and I feel confident we can achieve our goal with the rest. You have to think what the alternative is.

Årsrapport 2009
Food cooked Viking style. Danish Crown supplied the raw ingredients when the chef Søren Gericke cooked food out in the open at Moesgård.
13.11.08

And then it tastes like a bite of heaven

Surrounded by autumnal smells and hues, food was cooked as the Vikings would have done it. Outside over an open fire. The chef was called Søren, the venue was Moesgård Museum, and the meat was from Danish Crown.

As Søren Gericke had to prepare the food in true Viking style, he knew who to go to for the meat – Danish Crown of course.

The Vikings ate much better than we assume. Pretty much as we eat today. Many people think they ate a lot of game, but they didn’t. The game belonged to the king. They loved a tasty joint of beef, chicken and ate masses of pork. And they were also fond of richly flavoured boar, which had foraged around in the forests or been fed with leftovers from the Vikings’ meals, tells the chef Søren Gericke, who participated in the extension of Moesgård Museum’s food series – Food with History.

DC can deliver the lot
Søren Gericke was keen to work with the Vikings and contacted Danish Crown to hear whether the company would sponsor the meat.

Today, Danish Crown can deliver the lot. Delicious, uniform and tasty meat, and I therefore received forelimbs, jaws, chuck steak and the best diced meat I have seen for a long time. I was hugely fascinated with the splendid cuts, says Søren Gericke, adding:
- And for the Vikings, it must almost have tasted heavenly…

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