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We have a joint task and a shared responsi- bility

-Kjeld Johannesen | CEO

We have a joint task and a shared responsibility. And we can only see the task through if we believe in it. Reducing Danish Crown’s payroll costs by 20 per cent per kilogramme represents a huge challenge. But we have come a quarter of the way, and I feel confident we can achieve our goal with the rest. You have to think what the alternative is.

16.04.09

Best bottom round roasts

Danish Crown’s Beef Division is behind three of the bestplaced beef bottom round roasts in a large test recently published by the daily newspaper Jyllands-Posten. The test’s top scorer was Fakta’s beef bottom round roast, which comes from the Beef Division’s department in Husum in Schleswig-Holstein. The bottom round roast scored 5.5 points out of a maximum of 6.0, and was highly praised by the panel of judges.

“...in addition to many appreciative noises, it was also described as delicious, very tender and particularly succulent,” writes Jyllands-Posten in April.

Aldi’s Landlyst bottom round roast ranked second in the test with a score of 5 out of 6. This comes from Danish Crown’s Polish subsidiary Sokolów. Irma’s Danish bottom round roast, which also featured near the top of the list, is also supplied by Danish Crown.

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