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We have a joint task and a shared responsi- bility

-Kjeld Johannesen | CEO

We have a joint task and a shared responsibility. And we can only see the task through if we believe in it. Reducing Danish Crown’s payroll costs by 20 per cent per kilogramme represents a huge challenge. But we have come a quarter of the way, and I feel confident we can achieve our goal with the rest. You have to think what the alternative is.

12.05.09

No. 1 in Greece

Danish young bulls from Danish Crown have just won an outstanding first place in a blind tasting carried out by the Greek supermarket chain Sklavenitis. In a tough competition with animals from eight Dutch, German, French and Danish producers, the meat from Danish Crown’s young bulls tasted by far and away the best, according to the panel of 20 judges.

The competition took place in Athens in early May, and in addition to the honour of winning, Danish Crown can use the title to market its Danish-produced veal.

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