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We have a joint task and a shared responsi- bility

-Kjeld Johannesen | CEO

We have a joint task and a shared responsibility. And we can only see the task through if we believe in it. Reducing Danish Crown’s payroll costs by 20 per cent per kilogramme represents a huge challenge. But we have come a quarter of the way, and I feel confident we can achieve our goal with the rest. You have to think what the alternative is.

Årsrapport 2009
09.07.09

Good prices = Good sales

First the Danish consumer magazine Tænk named Crown of Cooking’s apple/ thyme sausages and GØL’s barbecue sausages as the summer’s best sausages, and then TV2’s morning programme Go’Morgen Danmark also joined in the praise. This immediately prompted extra orders for the two sausage varieties. The same morning – on Thursday 25 June – at about 10 am, the telephones started ringing at Tulip in Svenstrup. Buyers from the Danish retail chains had also seen the programme, so more sausages were needed on the supermarket shelves. From one day to the next, sales increased from 400 kg to 700 kg.
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