During weeks 19-26, there was a battle going on in the cold counters at 351 COOP supermarkets. Danish Crown launched an internal competition among the competing supermarkets, and the winner was SuperBrugsen in Farsø. Three prizes were at stake, all of them a barbecue evening for the butcher’s department.

An internal competition between all Kvickly and SuperBrugsen supermarkets has tripled Crown of Cooking sales.

We’re delighted with the result, and I know that out in the shops they have thrown themselves into the mission, using their creativity and grocery skills to compete against their colleagues, says Sales Manager Torben Pedersen from Danish Crown’s Domestic market department.

Multi-faceted meat
Crown of Cooking is a series of products created by Danish Crown in collaboration with leading Danish and international chefs.

We want to put an end to bad fast food and boring dishes and instead offer quality and delicious flavours. We want to offer new and tasty products and serving suggestions using meat in multifarious ways. Good food and high-quality ingredients are needed again, even when we have to prepare meals in a rush, says Torben Pedersen. Today there are six permanent products in the range, with two to four products being added each year.