On the northern outskirts of Odense, Fjordagerslagteren has since 1981 supplied an extensive range of high-quality products combined with a large selection of ready-made menus.

Dennis Karlsen is the proprietor of Fjordagerslagteren. He is a member of ‘Gourmetslagterne’ and buys all his pork and most of his beef from Danish Crown.

All of a sudden there are all these opportunities which I didn’t realise existed. I just didn’t know that so many services were available to the small butchers. If that wasn’t the case, I wouldn’t have been buying their products, says Dennis Karlsen. He values the professional and social aspects of being part of the group of gourmet butchers.

It has also made it possible to do things together with colleagues, which is very nice. We are coming up with novel ideas all the time. We have just developed a pork Tbone, and in the past we have produced a special beef short loin cut and lamb specialities, says Dennis Karlsen.

At the end of the day, the big test is in the shop where quality-conscious consumers have been enthusiastic about the initiative.

The book of recipes which we have made together has been a tremendous success. Our customers love that sort of thing and associate us with gourmet products, says Dennis Karlsen.