Six years ago, Peter Mortensen followed in his father’s footsteps and took over the butcher’s shop Slagter Mortensen in Lemvig. Peter Mortensen likes doing things himself. Both in the shop which is overflowing with home-made products, and when buying meat.

I am therefore incredibly pleased with my collaboration with Danish Crown; we can have just about any sort of meat we want, says Peter Mortensen.

He mentions the meetings with the other butchers who are members of the network where they exchange experience and bounce off ideas for new products. For example, they spent a whole day in the kitchen together to develop new recipes based on their own products. The result is a book of recipes which the gourmet butchers hand out in their shops.

It’s good to have something nice to give customers apart from our products, says Peter Mortensen.

He is slightly surprised that, as a small butcher, he has been able to influence product development and handling in Danish Crown.

Getting under the skin of such a large organisation is just perfect. It’s a gigantic group, but even though I’m a small butcher, I’m invited inside and can present my special wishes and requirements, says Peter Mortensen.

It’s simply a more professional way of doing things, Peter Mortensen concludes.