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We have a joint task and a shared responsi- bility

-Kjeld Johannesen | CEO

We have a joint task and a shared responsibility. And we can only see the task through if we believe in it. Reducing Danish Crown’s payroll costs by 20 per cent per kilogramme represents a huge challenge. But we have come a quarter of the way, and I feel confident we can achieve our goal with the rest. You have to think what the alternative is.

Årsrapport 2009
27.11.09

Jens Bertelsen: Loves the delicacies

At the heart of Holstebro lies one of the oldest butcher’s shops in Denmark. Today it is run by Jens and Peter Bertelsen.

Jens Bertelsen is the fourth generation of the family to manage the 105-year-old shop. He is one of the ten members of the ‘Gourmetslagterne’ network, and is particularly enthusiastic about the special cuts from Danish Crown.

It’s no secret that we work with a number of suppliers, but the products we buy from Danish Crown are generally very good. The niche products from Danish Crown are what primarily make the difference. We love the many delicacies which they come up with, says Jens Bertelsen.

Among the special products supplied by Danish Crown are leg of pork with barbecue marinade, special middle cuts, hams, streaky bacon and legs. The streaky bacon is more meaty than normal, and Jens Bertelsen skilfully turns it into a popular and tasty rolled meat sausage. He also uses the cut to make an outstanding home-made brawn.

When we want something special, we always receive very good cuts. This makes working with the meat easier and, of course, also benefits our customers, says Jens Bertelsen.

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