Jens Munch, who owns the well-known butcher’s shop Slagter Munch in Skagen at the northern tip of Denmark, suggested the collaboration.

We are doing this for the sake of our customers, because as private butchers we need to do something to stand out. Some people focus more on volume and price, but we have decided to concentrate on finding quality products which we can sell with a clear conscience and which are unavailable elsewhere. For example, we have decided on rules for how long the meat must be aged. It is also important for us that it is Danish meat we use, says Jens Munch.

New products
The collaboration means that new products are continually being developed, while the butchers are also able to access Danish Crown’s ‘Gold Store’ in Kolding.

The Gold Store acquired its name on account of the specialist products it contains.

In the past, many of us probably thought that Danish Crown only dealt in bulk and large consignments, but this is not the case at all. The company goes to great lengths to find just the right cuts and products we are looking for, says Jens Munch.

Involved in developing several products himself
I started out collecting heavy pig hams from Danish Crown which I use for the Skagen hams. Right now we are working on a special short loin which is slightly fatter and which has aged for a minimum of five weeks on a hook. It is our answer to the Japanese Kobe meat, and our tests have shown that the products closely resemble each other, but that customers prefer the flavour of our short loins. They also happen to be much more attractively priced, says Jens Munch.