In November 2008 Danish Crown Sæby was voted best workplace for apprentices out of approx. 2,000 companies. The award ceremony took place at Christiansborg, the seat of the Danish Parliament, where a representative from the Danish Ministry of Education presented the award to Søren Olsen, who is responsible for training apprentices in Sæby.
I am slightly overwhelmed. I didn’t expect to win at all, and it is slightly surreal to come first in a competition which you have not entered yourself. The most important thing for me is that my apprentices have nominated me and feel that I do a good job, Søren Olsen explains.
A new life
Søren Olsen was put forward as a candidate for the award by Rasmus Nielsen because he feels that Danish Crown has given him a new chance despite his tainted criminal record. He produced six hand-written A4 pages describing his life so far, and how Søren Olsen, as the person responsible for apprentices, has helped him in a difficult situation.