Since November last year, Danish Crown’s Beef Division has been inviting new suppliers to try out the benefits of being a member for six months.
More suppliers are choosing to join Danish Crown once the trial period is over.
Good service
As a bonus supplier you receive DKK 0.70 per kg in addition to the normal price during the trial period, but you are not entitled to any supplementary payment. However, it is not usually the price which suppliers mention when speaking to the DC Member Service consultants.
Most farmers are very satisfied with the service. I have just spoken to one farmer who, the day after he signed up, was called by the haulier who asked when he would ideally like to have the animals collected, says Ejvind Kviesgaard, who is head of department in DC Member Service.
The scheme started as a trial project, but after several successful months it became permanent.