Danish Crown strong in SwedenOne million hamsApproved for exports to the USAEco ham a hit in EuropeGerman butchers impressed
Have you thought about visiting Denmark’’s Most Beautiful Pigsty at this year’’s Skanderborg Festival?

We have a joint task and a shared responsi- bility

-Kjeld Johannesen | CEO

We have a joint task and a shared responsibility. And we can only see the task through if we believe in it. Reducing Danish Crown’s payroll costs by 20 per cent per kilogramme represents a huge challenge. But we have come a quarter of the way, and I feel confident we can achieve our goal with the rest. You have to think what the alternative is.

Årsrapport 2009
27.11.09

Danish Crown all over the world

Exports to 130 countries
Danish Crown is one of the largest meat exporters in the world. With exports to 130 countries worldwide, Danish Crown is a major player in a highly competitive world market. In 2008/09, the Group posted revenue of just under DK 45 billion.

OUTLOOK FOR NINE MARKETS

Årsrapport 2009

 

DENMARK
The outlook for Danish meat and niche products from Denmark is good. The past year has seen growth in revenue in the domestic market.

Årsrapport 2009

 

UK
The UK economy has been hard hit by the financial crisis. Tulip Ltd has weathered the storm through continuous streamlining and now holds a strong position as the economy rebounds.

Årsrapport 2009

 

GERMANY
Germany is a large and important market for Danish Crown, and with slightly increasingsales in 2008/09 our neighbour to the south of the border remains a solid market for Danish meat.

Årsrapport 2009

 

SWEDEN
Sweden Sunny conditions in Sweden for Danish Crown. With almost a doubling in revenue, the Danish Crown Group has established a solid platform for future growth in the market across the Sound.

Årsrapport 2009

 

RUSSIA
The Russian market has been quite unsettled in the past year, as reflected in declining sales, but following a turbulent period, the market is now moving forward again.

Årsrapport 2009

 

USA
On the other side of the Atlantic, the trend is one of increasing revenue in the US market.

Årsrapport 2009

 

JAPAN
Japanese consumers love Danish pork. The marketis highly competitive, and high pressures and low pressures are expected to continue alternating.

Årsrapport 2009

 

EUROPE 
Danish Crown’s sales in Europe are characterised by stability, with only minor unsettled periods. Europe accounts for four fifths of consolidated revenue.

Årsrapport 2009

 

REST OF THE WORLD 
USA, Japan, Australia and Danish Crown’s many other export markets account for one fifth of revenue altogether.

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