Sokolów is the strongest meat brand in Poland. This is confirmed by developments in the companywhich is jointly owned by Danish Crown and HKScan.

During crises, the strong grow stronger and the weak weaker. This is clearly the case in Poland, where Sokolów’s revenue has increased by 16 per cent measured in local currency, while Polish meat consumption as a whole has fallen by approx. 5 per cent, explains Danish Crown’s Vice President SvendErik Sørensen, who is alsoa member of Sokolów’s Board of Directors.

Not only sales, but earnings in Sokolów have been growing, while many small and medium-sized companies have found trading conditions hard.

Hundreds of smaller companies have folded over the past year, while Sokolów has been able to increase its market share. Consequently, we are seeing a polarisation of the Polish market, says Svend Erik Sørensen. In this context, it is also worth noting that Sokolów is market-leading in terms of ready-packed processed products.

Usually, the degree of processing increases as a society develops, and with regard to sliced products, which are relatively new in Poland, Sokolów has a very solid market position, says Svend Erik Sørensen, while noting that the challenges in Sokolów’s primary production are in the process of being solved.

The large breeding herds are in place, and this means that we are now in the process of securing a supply of Polish raw materials to Sokolów for the coming years, says Svend Erik Sørensen.