Danish Crown strong in SwedenOne million hamsApproved for exports to the USAEco ham a hit in EuropeGerman butchers impressed
Have you thought about visiting Denmark’’s Most Beautiful Pigsty at this year’’s Skanderborg Festival?

We have a joint task and a shared responsi- bility

-Kjeld Johannesen | CEO

We have a joint task and a shared responsibility. And we can only see the task through if we believe in it. Reducing Danish Crown’s payroll costs by 20 per cent per kilogramme represents a huge challenge. But we have come a quarter of the way, and I feel confident we can achieve our goal with the rest. You have to think what the alternative is.

Årsrapport 2009
27.11.09

Full steam ahead for Plumrose USA

Capacity is fully utilised in Plumrose USA , which has had a good year.

Plumrose USA offers a number of product groups which are in strong demand, not least during an economic crisis. This is one of the reasons why Plumrose has had a very reasonable year with satisfactory earnings.

We are making the most of the fact that we are utilising capacity to the full. As a result, we have reduced costs per kilogramme, and I colalso expect to be able to exploit Plumrose’s capacity to the full in the coming year while also focusing hard on costs, says Vice CEO in Danish Crown, Carsten Jakobsen.

In the past year, Plumrose has appointed a new CEO, 48-year-old Dave Schanzer, who has assumed responsibility for the day-to-day running of the company.

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