Danish Crown strong in SwedenOne million hamsApproved for exports to the USAEco ham a hit in EuropeGerman butchers impressed
Have you thought about visiting Denmark’’s Most Beautiful Pigsty at this year’’s Skanderborg Festival?

We have a joint task and a shared responsi- bility

-Kjeld Johannesen | CEO

We have a joint task and a shared responsibility. And we can only see the task through if we believe in it. Reducing Danish Crown’s payroll costs by 20 per cent per kilogramme represents a huge challenge. But we have come a quarter of the way, and I feel confident we can achieve our goal with the rest. You have to think what the alternative is.

Årsrapport 2009
Danish Crown’s departments in Denmark supply meat to the UK where it is processed and packed as Christmas hams. In December 2008, the factory in Faaborg sent one million hams off during the festive season.
09.12.08

One million hams

Cut into small squares, stuck with aromatic cloves or glazed with brown sugar and English mustard. The recipes are different, but the product is the same. Christmas hams from Danish Crown are a popular product with UK consumers. 

A quarter of the hams in UK homes at Christmas come from Danish Crown. Despite the financial crisis, UK customers are prepared to pay for Danish quality.

We work ‘flat out’ as they say in the UK – both day and night. Right now the orders are streaming in, and over the next few weeks we will supply a quarter of all the hams for the UK market, says Lars Albertsen, CEO of Danish Crown UK.

Faaborg sends most
The hams are cut, packed and sent from Danish Crown’s factory in Faaborg, which produces about 90 per cent of all the hams. In all, one million hams will be supplied in the run-up to Christmas 2008.

Even though the pound sterling has fallen considerably in value, it is still good business sending hams over here rather than selling them in other markets. Despite the financial crisis and generally lower sales in the UK, consumers are willing to pay a reasonable price for the hams, and this cancels out the lower exchange rate, explains Lars Albertsen.

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