The labels reveal that the meat is not destined for the local supermarket. ‘Saanikut Siatassat’ is written in large letters on the packets of neck bones in the cold store in Hadsund. They are proving a big hit on Greenland.

For many years, Greenland has been an important market for DC Hadsund. We sell approx. 1,000 tonnes a year, which roughly corresponds to 20 kg per inhabitant. And since we introduced the ‘Pick & Mix’ concept, sales expectations have increased, says Jørn Sølvsten, Factory Manager in Hadsund.

Goods twice a year
Whether it is Jørn Sølvsten’s local knowledge about Greenland after living there for many years or his knack of spotting a good business opportunity is hard to tell. But Pick & Mix has quickly proved popular with consumers on Greenland. The concept consists of 21 product numbers, and the Greenland consumers can put together the offers themselves. Often they include three packs for a slegde dog.

Greenlanders have different shopping habits. Because of the difficult weather conditions, in some places in the northernmost regions it is only possible to deliver goods twice a year. The ice melted not long ago, so we are now extremely busy, says Jesper Bislev Jensen, who is a master butcher in Hadsund.

Jutland joint and pigs’ hearts
DC Hadsund supplies goods to Greenland all year to the five harbours which are always ice-free. But summer is definitely their busiest period. In addition to the popular neck bones, pigs’ hearts and collarbones also sell well. However, Hadsund’s Jutland roast, which is a joint filled with prunes, is a sought-after dish on Greenland.