Today, Danish Crown announced the opening of its new retail-packaging facility in Jönköping. The production facility will supply meat to the Swedish retail chain Axfood, and is the most modern retail-packaging facility in Sweden and possibly even Europe.

Danish Crown is boosting competitiveness in the global market with the opening of a new factory in Sweden.

In future, the new facility will be responsible for packing most of the meat which is distributed and sold in the Swedish Willys and Hemköp shops.

Establishing one of Europe’s most advanced retail-packaging facilities stresses the fact that Danish Crown is able to compete on global conditions without losingtouch with consumers. Today, being able to meet localdemands for product selection while remaining competitive are preconditions for being part of the global food industry, says Kjeld Johannesen, CEO of Danish Crown.

Highest quality
Axfood chose to partner with Danish Crown because the company has the most modern solutions and the highest quality within retail-packed meat.

This new facility will supply us with products that are a cut above the rest, says Torbjörn Lithell, Product Manager for meat in Axfood, adding:
- We will see new and different cuts, sausage products and, of course, seasonallytailored products such as barbecue products in the summerand Christmas products later in the year. It means we can offer our customers a more appealing range in future.

Built in record time
Danish Crown has constructed the brand new production unit in Torsvik, about six kilometres south of Jönköping. The factory has been built in record time and sets several new standards within automation, occupational health and safety and hygienic design.

It’s a very impressive building and boasts a high degree of automation. This translates into clear advantages for the working environment as repetitive work routines have been eliminated. At the same time, the facility has been designed to live up to strict requirements regarding cleaning-friendliness, says Niels V. Juhl, Technical Manager of Danish Crown.