Danish Crown’s three subsidiaries Friland, Tulip France and ESS-FOOD France are participating at the end of January in the French food fair Sirha in Lyons, where the main theme in the Danish tent is organic food.
The French market for organic food has started to take off, and we have already seen an increase in our exports of both hams and spare-ribs, says Friland’s Sales Manager Marc Ridout. Sirha primarily aims to attract French buyers, and each year brings together 165,000 professionals to what is the biggest food trade fair in France.