Have you thought about visiting Denmark’’s Most Beautiful Pigsty at this year’’s Skanderborg Festival?

We have a joint task and a shared responsi- bility

-Kjeld Johannesen | CEO

We have a joint task and a shared responsibility. And we can only see the task through if we believe in it. Reducing Danish Crown’s payroll costs by 20 per cent per kilogramme represents a huge challenge. But we have come a quarter of the way, and I feel confident we can achieve our goal with the rest. You have to think what the alternative is.

18.06.09

Norwegians buying danish meat in Sweden

The Swedish krona has hit rock bottom, so it is attractive for Norwegian customers to buy their groceries from Swedish shops near the border. Each year, border trade totals several billion Swedish kronor, with meat sales accounting for just over half. The meat comes from, among others, DC in Hadsund, which has seen a significant growth in sales to the border shops recently. Actually, a single border town in Sweden has sold more gyros than Danish Crown sells in Denmark in a whole year. About 95 per cent of customers are Norwegians, who save 40 per cent by shopping in Sweden.
0 votes