It all started with a halved butterfly pork chop which proved incredibly popular in the UK. In fact, the chop was so popular that Jørn Sølvsten, Factory Manager in Hadsund, started to wonder why. Apparently, suppliers of school meals in the UK, which primarily ordered butterfly chops, cut the chops in half to create suitable portions for the schoolchildren. Jørn Sølvsten therefore proposed cutting the chops in half at the factory for the UK customers. The school meal suppliers could then buy an all-ready product weighing 50 grams.Curiosity and collaboration are the secrets behind a new pork chop which has significantly boosted sales in the UK.

Cost-free
In 2008, Hadsund sold 130,000 butterfly chops to the UK. The same year, 130,000 50-gram chops were also sold. So far this year, the factory has sold as many butterfly chops as it did all of last year, and one million 50-gram chops have also already been sold.

It has all come from wondering about something and listening to customer needs. Without incurring any costs we have developed a new product and in so doing helped customers. And this has boosted sales considerably, says Factory Manager Jørn Sølvsten.