On the weekend of 21-22 February, Danish Crown’s CEO, Kjeld Johannesen, visited the television programme TV2 News to be interviewed for the programme’s financial section. The reason for the interview was the announcement by Danish Crown that the company would be closing three of its departments. However, the interview actually focused on the current crisis in agriculture as a whole, and particularly the conditions for pig producers.

As a food production company, Danish Crown is not affected by the crisis. But the company is owned by 12,000 farmers, who are experiencing the worst crisis in many, many years. They supply the company with raw materials, and the supply of raw materials is suffering a severe downturn. It is costing Danish workplaces – most recently 860 employees, explained Kjeld Johannesen.

In the programme, which was broadcast eight times over the weekend, Kjeld Johannesen sought a clear improvement in the basic conditions for producing pigs for slaughter in Denmark.