Danish Crown - An attractive playmateProcessing strategy paying offDanish Crown gearing up for the futureDC Future on targetDC Future: An overall plan
Have you thought about visiting Denmark’’s Most Beautiful Pigsty at this year’’s Skanderborg Festival?

We have a joint task and a shared responsi- bility

-Kjeld Johannesen | CEO

We have a joint task and a shared responsibility. And we can only see the task through if we believe in it. Reducing Danish Crown’s payroll costs by 20 per cent per kilogramme represents a huge challenge. But we have come a quarter of the way, and I feel confident we can achieve our goal with the rest. You have to think what the alternative is.

27.11.09

Masters of processing

Årsrapport 2009

Carsten Jakobsen, vice CEO, President international 

Following Tulip Ltd’s acquisition of the companies Hygrade (2003), Flagship (2004) and George Adams (2007), Danish Crown’s processing activities took at big leap forward. Today, Tulip Ltd has 19 departments in the UK and is behind a number of popular brands in the UK market, such as Danepak. The subsidiary is posting very satisfactory results this year.

Årsrapport 2009

Flemming N. Enevoldsen, CEO, Tulip Food company

With a number of strong brands such as GØL, Steff Houlberg, Den Grønne Slagter and Tulip, Tulip Food Company is a strong presence on Danish lunch tables. However, the Tulip name is also known by consumers around the world. Tulip Food Company has seen marked growth in the past year.

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