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We have a joint task and a shared responsi- bility

-Kjeld Johannesen | CEO

We have a joint task and a shared responsibility. And we can only see the task through if we believe in it. Reducing Danish Crown’s payroll costs by 20 per cent per kilogramme represents a huge challenge. But we have come a quarter of the way, and I feel confident we can achieve our goal with the rest. You have to think what the alternative is.

Årsrapport 2009
Tulip in Oldenburg stands stronger after a fire and has expanded its production.
27.11.09

Fired up in Oldenburg

It was just over a year from the fire at the Tulip facility in Oldenburg on 23 May 2008 until the factory had been totally rebuilt in summer 2009.

A project which not only means that Tulip in Oldenburg is now back to normal, but that the Tulip plant is, in fact, a top modern factory with far more facilities than before the fire.

Rather than just rebuilding the factory, we decided to look at our entire capacity in Tulip and to rebuild the factory in a new way and with new facilities. As a result, we now have a factory in Oldenburg which is both faster and geared for many more activities than before the fire, says Tulip’s CEO Flemming N. Enevoldsen.

Consequently, in addition to its considerable production of sausages and bacon, Tulip in Oldenburg has been expanded to include top modern high-speed lines for producing cold cuts.

We have done two things. Firstly, we have changed the layout of the lines so there is less shifting of products in the process, and secondly we have decided to equip the factory for modern cold cut production. This is the reason why we can now transfer most of the cold cut production to Oldenburg. This improves our production economy without in any way affecting the quality of our products, says Flemming N. Enevoldsen.

So even though the fire gave rise to many challenges and certainly wasn’t opportune, he is not afraid to admit that Tulip has tackled the challenges in the best possible way and is now firing on all cylinders in Oldenburg.

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