Danish Crown still enjoys a strong position in the annual image surveys conducted by the trade magazine Levnedsmiddelbladet among companies in the Danish food sector. In the image survey, Levnedsmiddelbladet takes the pulse of the companies’ efforts in a number of areas, and there is progress for Danish Crown in several categories. For example, in ‘most reliable communication’, DC moves from fifth place up to second place. In the category ‘most environmentally conscious’, DC leaps from seventh to third place. For ‘high business ethics’, DC moves from sixth to third. And on the management front, DC shifts up a notch from fourth place last year to third place this year in the category ‘most competent management’. Like last year, Danish Crown’s overall ranking is fifth place in the survey.

PR-barometer
The financial publication Berlingske Nyhedsmagasin has just published this year’s PR Barometer, in which Danish Crown’s Communication Department was ranked second. The survey involves Danish companies being scrutinised by 233 journalists. They were asked to assess the companies according to 24 parameters on a scale from one to ten. Danish Crown’s Communication Department scored 7.8 – surpassed only by Novozymes with a score of 7.9.

The PR Barometer covered three areas: Communication department, senior management and corporate image. In all these areas Danish Crown is above the market average, and in the overall assessment of the company’s reputation was ranked sixth.

Likewise, the results from Media Accounts 2009, which are published by IFKA, also make interesting reading. About 100 Danish journalists have given their views on the media relations of Danish businesses, organisations and authorities. Here, our Director of Corporate Communications was ranked third.

When measuring job satisfaction in the company, its reputation has a significant and measurable influence on motivation and commitment, and in this way our growing reputation is closely connected with the bottom line, says CEO Kjeld Johannesen.