Danish Crown - An attractive playmateProcessing strategy paying offDanish Crown gearing up for the futureDC Future on targetDC Future: An overall plan
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We have a joint task and a shared responsi- bility

-Kjeld Johannesen | CEO

We have a joint task and a shared responsibility. And we can only see the task through if we believe in it. Reducing Danish Crown’s payroll costs by 20 per cent per kilogramme represents a huge challenge. But we have come a quarter of the way, and I feel confident we can achieve our goal with the rest. You have to think what the alternative is.

Årsrapport 2009
08.09.09

DC Future on target

Danish Crown is on target after the first quarter since the launch of DC Future. This was explained by the company management at a meeting of the Board of Representatives today.

- As regards the first seven points of the plan, we are either on target or ahead of target, and this shows quite clearly how seriously we are tackling this. The last two items require collaboration with both employees and politicians, and we are seeing a lot of goodwill and constructive dialogue among these parties, says CEO Kjeld Johannesen.

- We are working with a timeframe of six to 18 months because it sometimes takes a while before decisions fully impact the bottom line. For example, it is only now that we are beginning to see the effects of the many redundancies among our salaried employees earlier in the year; also the closure of facilities and new partnership agreements take time to translate into financial gains. But what we can safely say is that we are on track, says Kjeld Johannesen.

In the coming year, DC Future will continue to direct the decisions made by the Group.

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