Danish Crown - An attractive playmateProcessing strategy paying offDanish Crown gearing up for the futureDC Future on targetDC Future: An overall plan
Have you thought about visiting Denmark’’s Most Beautiful Pigsty at this year’’s Skanderborg Festival?

We have a joint task and a shared responsi- bility

-Kjeld Johannesen | CEO

We have a joint task and a shared responsibility. And we can only see the task through if we believe in it. Reducing Danish Crown’s payroll costs by 20 per cent per kilogramme represents a huge challenge. But we have come a quarter of the way, and I feel confident we can achieve our goal with the rest. You have to think what the alternative is.

Årsrapport 2009
27.11.09

DC Future - Barometer

DC Future is a nine-point plan designed to improve earnings and competitiveness to the tune of DKK 1.6 billion. Danish Crown is following up on the results, and this is the status at the end of the financial year for the points which are directly quantifiable. At the end of the financial year dialogue is taking place with politicians, as well as intense negotiations on cutting payroll costs.
Annual report 2009
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